sample of a business book I ghostwrote BUSINESS BOOK – 12 GOLDEN KEYS OF HOSPITALITY EXCELLENCE Golden Key # 4: Embrace Change Change is constant in the hospitality industry and it impacts customers, members, managers, and employees. You’ll notice a variety of changes in rates, staff, menus, events, brands, analytics, management, guest/member expectations, job responsibilities, revenue strategy, distribution, technology, and industry mergers. Businesses need to engage in active transition and restructure their company around new processes. Here are some examples of just some of the changes in the industry: • Networks like Expedia, Travelocity, and Kayak have pretty much supplanted conventional travel agencies • Airbnb, Homeaway, Flipkey, and Vbro are innovative and popular options to traditional lodgings. • Even well-known classic brands have undergone mergers and acquisitions • Millennials have driven the development of fresh hospitality brands with novel ideas • Priva